Me pēhea te ki te tiki i ngā wā katoa ki te Pouakauru?

Tuatahi, te reira te kuware: e hiahia ana koe ki te tuku i te pukapuka.

Na ka, ka hiahia transformirovalsya i roto i te huinga o ngā whāinga, ngā wero puta.

Ko te whāinga tuatahi (me te hoki matatini) kei te whiwhi to koutou pukapuka i roto i te Pouaka. No te mea tenei kei te pehea tīmata te reira. Ranei e kore e tīmata.

Kei raro nei he whakarāpopototanga poto o te kōrero i runga i pehea ki te whakaora.

Roa tuatahi me te, te katoa "deliverability" ka taea te wehea ki te hangarau, me te kounga.

Hangarau kei te whakaritea e te maha o īmēra i tukua i roto i tetahi o te kōpaki o te kaiwhiwhi (tae atu ki te "Pāme"). Wāhanga o te pukapuka, kia whakakahoretia ai no te te tuku i te wāhitau IP, e tika ana ki te meka e te kaiwhiwhi o te pouaka, e kore e te tīariari, ranei, mo te tauira, e tika ana ki ngā raruraru ki te Ipurangi, te fariiraa i te tūmau.

Качественная доставляемость — это количество писем, доставленных непосредственно в папку «Taumai» конечного пользователя.

Mō te kounga deliverability e taea e te awe i roto i ngā ara. E rite-e ki te whakarōpū, whakaaro ahau ki te herenga wehe i te katoa, i te whānuitanga o ngā tūtohutanga i runga i te ōkawa, me te ihirangi/taonga.

Ōkawa e hangarau i roto i te āhua, me te taea te heke ki te haapa'oraa o etahi ture, e homai i raro. Ihirangi e pā ana ki te ihirangi, te hōtaka, te hāngaitanga o to koutou pānui, me te whai ana ki te whakapakari i te ngā pāhekoheko ki te kaiohauru. Ratou te whakamārama he aha ki te titiro hoki i roto i te ihirangi wāhanga o te pukapuka, na e te karere whakatuwheratia, preclinical, e kore e tuhia rite ki pāme me te muku i waho i te pānui.

Ki ōkawa inenga, nga mea katoa ko te māmā i roto i te tikanga e reira ko te huinga etahi o te tawhā e hiahia ana koe ki te tika, whakaturia i mua i te tīmata i tetahi mēra papatipu. Hei tauira:

Ko te rohe i nei e koe te unga īmēra, me whai koe i te pai ranei "te kore" te ingoa.

Pai, ko te ka e te rohe ko e kua ka tono tangata a tukua. Kia te reira ngāwari e kore e ki te pahua.

Kore — a, no te te reira e kore te tonoa a aua e kore e tangohia. Tenei te ingoa i te reira te ata, me āta ki te hanga.

Ingoa kino — te aroaro o te hītori o ngā amuamu o te pukapuka i homai rohe rānei, hei tauira, te ārai i te engines rapu noa ranei te tahi raruraru e kia e koe e kore e whakapae, no te ka tupu te reira i te aroaro o te rohe, ka koutou. Na ko tāu mahi he ki te kitea i roto i tenei katoa i mua i te īmēra i taua wāhitau ka haere ki te pāme.

SPF me te DKIM.

Te rohe me te kia haina mamati. Ko te reira i huaina DKIM. Ko te taua tenei he huinga ahurei o ngā pūāhua (he tokorua o te raina o te waehere) e hiahia ana koe ki te rēhita i roto i te DNS tautuhinga, no te whakatau koe ki te mahi i te mēra ranei i muri mai — hei tauira, i teie nei, no te e koe te pānui i tēnei tuhinga. Na te ara, kitea i roto i te ahakoa te whai koe i DKIM, ko e taea i roto i te ratonga motuhake rite dkimcore.org/tools/keycheck.html.

SPF ko te aho, e tautuhi ana i te rārangi o te wāhitau IP e taea te tuku mēra i runga i mo o koutou rohe. I tona aroaro ano hoki te āki aianei ISP.

A, no te he ISP kite, e kore koutou e whai i enei pūkete, te mea te reira e koe i te tūpato momo, me te kia i roto i tetahi take āwhina ki te tiaki koe i tou īmēra. Na whiwhi koe i te taua paraurehe kōpaki. Na reira, SPF me te DKIM whai ki te rēhita.

Ki te whakamahere koe ki te tuku i roto i te 1 miriona karere me te ake, whakaaro e pā ana ki te wāhitau IP i whakatapua.

Te rōrahi o te mēra, i roto i te parau tumu, te whai i te mana i runga i te ingoa o te IP, na te IP hiahia ana koe ki te "mahana", i.e. ki te tino whai i te rehe o te whakanui ake i te maha o te whakatairanga i ngā karere.

Tenei ko te mahi i te whai ake:

Day 1 — ake ki te 20 mano karere.

I nga ra katoa — 10-15 % o te maha o ngā reta i tono mo te ra o mua.

Na te ara, e hiahia ana koe ki te wehe i te taatoaraa o te pātengi raraunga ki roto ki te rohe o te whānau, me te i roto i te "mahana-ake" ki te aroturuki i te āhuatanga i roto i ia tautau.

Mo te rohe o te whānau Outlook motuhake tikanga e — no te neke atu i te 4 mano ia ra i te wāhanga tuatahi o te mēra. I muri mai, te whakapiki ake i te rōrahi rite ki te taua kaupapa ( 10-15 % i ia ra).

Ki te i te auau o te tuku i tīmata ki te hinga (ara 1-2%) ki te whakatio i te tukanga o te painaina ake i taua taumata, i te tae, me te tīmata ki runga.

Na te ara, ki te IP kua tae te huru e hiahiatia ana, ko te mea tino nui ki te mau tonu te auau mēra. He maha ISP i te ōrau o te amuamu i te maha o ngā karere ka tonoa, aua, ki a koe mo te roa te wa ki te tuku, i tenei auau, ka aunoa te whakapiki ake i. He mea reira rawa nui ki te piri ki te kainga hōtaka, me te kākahu pukapuka.

Aunoa i te karere i te raruraru o te taurite, ko tetahi wahi faatiti'aifarohia, ki te mea he tino ratou i ia te wā, engari e kore e pēpēhia i te hiahia mō te paerewa mēra.

Ingoa tuhonohono "IP domain — DKIM" kei te hoki i hanga i runga i te pūtake o te tuku rahunga pakeke tāwhana.

Pakeke Tāwhana — te-ka karanga kia "pakeke hapa" i te tuku, arā, te maha o ngā reta e ka tonoa ki te whiwhi-kore ranei āraia wāhitau, me te, i runga i, kihai i tae i te kaiwhiwhi.

He he ano hoki te "ngohengohe" hapa (Ngohengohe Tāwhana) — ka koutou reta e kore e taea te tukua e tika ana ki te meka i te pouaka ki tonu i ranei e tika ana ki te etahi raruraru i runga i te fariiraa i te tūmau. Ko tenei momo o te hapa, i te mea kihai i tangohia ki pūkete i roto i te hanganga o te hangarau ingoa o to koutou rārangi mēra.

Na te ara, e korero ana o te pakeke ki te tuku i te hapa, te mea nui ki te whakatutuki i te kaupapa o te akuaku o to koutou pātengi raraunga, no te te Pakeke Tāwhana tohu i te raruraru i roto i tenei rohe.

I te rua nga mea matua e hiahia ana koe ki te mahara:

- НЕ ПОКУПАЙТЕ БАЗЫ!

- Te whakatinana i te rehe o te rua-ohaurunga haamauraa (double whakaputa-i roto i te).

E pā ana ki hokona i te turanga, te mana'o nei au, ko nga mea katoa mārama: he maha rawa te kino, i nga mea ano tawhito monokia īmēra, ngā pouaka ([email protected]) me era atu ano ki a ratou. E kore e me koe i te reira.

Coregistration, te waka whakatairanga i ngā whārangi tauranga, te pātengi raraunga i kohia i ngā hui ranei i roto i te tari o te tinana, toa — e kore ko te tonu te whakaaro pai. Enei turanga e anake te mahi, ki te tino āta me tonu te aroturuki i te waka o te kounga me te i roto i te wā kua tangohia mai i te pātengi raraunga "paru".

Double ohaurunga ko te kōwhiringa, engari te tino tūtohu ana, te mahi i roto i te Russian ISP, me te tino ture i roto i ētahi atu whenua. Na te ara, tata tupu i te tuatahi patua i raro i te tuhinga e pā ana ki te tuku pāme īmēra ki te kaiwhakamahi kore te whakau o ratou hiahia ana ki te farii i pānui īmēra i runga i te ataahua Canada ki tona antispam ture.

Me i reira ko te taua mea whakamiharo rite ki te pāme mahanga (pāme rore).

Ko te kupu tenei no te ISP, me te ao, mangu-ngā rārangi (black rārangi tuku i ngā rohe me te wāhitau IP) ki te hanga i wāhitau e "horapa i roto i" i runga i te Ipurangi ki te kia te ohauru ki te hetia kohikohi turanga.

Ki te koe ranei te tahi nanakia te iwi i etahi wāhi i roto i te wa i uru ki tō wāhitau IP, te ngarahu kino, i reira ko te nui taea e koe, me ahau kei kee e i roto i te tahi pango rārangi.

Tenei faarahi i to koutou tūponotanga o te pakeke o te poraka, kia mahi i a koutou. I konei ko etahi o te tino rongonui blacklists: spamCop.net, spamhouse.org, uribl.com, surbl.org, barracuda.com.

Hoki koutou pārongo, mangu-ngā rārangi o te rua ngā momo:

– e hāngai ana i runga i te tuku IP, e hono ana ki te ESP (te kaiwhakarato o te tūāpapa e koe te tuku e, hei tauira, spamCop.net)

– DNS-e hāngai ana, e ko, te wāhitau tinana o tō pae (no te tauira, uribl.com).

Ko matou āta neke i runga i ki te ihirangi tūtohutanga hoki i whakawhirinaki puhoi i runga i te akuaku o tou turanga kaitango.

I tua atu, rite whakaahuatia ana i runga ake (double whakaputa-i roto i a te ture ki te kohikohi wāhitau īmēra), te mea nui ki te wā "clean" pātengi raraunga. Te reira i taea te mahi i te, hei tauira, te whakamahi i te pera-ka karanga reactivations.

Ko tenei, ka kite koe e tetahi ōrau o koutou kaiohauru mo te roa te wa (i te mea, i te ono marama) e kore e tauhohe ki tō te tuhituhi, i.e. e kore e ara te tuwhera ki a ratou, me tuhituhi e ia he pukapuka me te rārangi e whai ake nei:

"Hi! A ka mahue ahau i a koe... Me te mahara pehea ka anga te reira katoa? A e tonu e hoa? No? Well, whakaaro e pā ana ki te reira. A ka i ahau i te monamona pihikete me i te pounamu o te Martini... Ki te kore, kia mohio ki ahau. Koa." I muri mai — i te whakaahua o te karanga ngeru, me te hononga ki te whārangi whakautu. Me te pai — i runga i i te ohaurunga whakahaere whārangi, te wahi e taea e koe te aukati i te auau tohatoha, me te/ranei te whakarite i tona kaupapa.

Na te ara, ka rite ki te hua o te reactivations e te tikanga he tino roa te whakatutuki i ki te pakeke te hapa, o te tuku, i te mea tino hauhautanga, me te whai hua.

Na, te noho i te faaitoitoraa arä, i ngā kaiwhakamahi noa ki te wete ranei te huri i te tuku i ngā tautuhinga — i roto i te te kupu, i te mahi i nga mea katoa ki te ārai i te amuamu.

I te ihirangi huarahi fokotu'u mai e kia koe tupato, he aha ngā mōhiohio, me te i roto i te mea puka whakauru koe i roto i to koutou mēra.

No te tauira, ka tirotiro i te hononga katoa puta mai i roto i te te ihirangi o te pukapuka, ki te no ki te ao pango rārangi. Ranei e tamata koe ki te karo i te "samopodoben" catchphrases ("hoko", "hoko", "utu", "tuku", "tuku motuhake", "moni", "te akiaki", "utu", etc.) Me aroha koe ki te whakarongo ki te mea i mea koe kaitango. Hei tauira, ki te ko ia kia pai e pau ia i tona whaiaro wa whakakī mara Kaiwhakahaere ohaurunga, e hiahiatia ana e koe ki te whai i rite te auau o te tuku, e whiriwhiria e ia.

Kahore he hiahia ki te whakamahi i sokratili hononga. Mai i te kaiwhakamahi ki te huna i te whakamutunga i te URL o te whārangi i runga i nei ka taka te reira, me taea e te reira i te tahi ahua o te huaketo/raraunga kaikohi/fake takiuru hanga i runga i tetahi mohiotia rauemi. Ko te pōhi i te pūnaha e mahara e pā ana ki te haumaru o ratou kaiwhakamahi, na reira kia ārai i te īmēra ki enei hononga.

Ehara i te mea e tika ana ki te whakauru i tētahi reta huna whakatītaha, JavaScript, ActiveX, VBScript, Java āporoiti, Papa, me te Iframes e hono ana ki te CSS ā-waho rauemi: mai i te tirohanga o mailers, titiro te reira rite ki te ngana ki te kahakina pūkete kaiwhakamahi, pera i tetahi kawenga ranei hōtuhi waho e āraia e te taunoa.

Kahore he hiahia ki te huna i te wete i te pātene, no te mea na roto i te raveraa i te reira mooni koe te akina te kaiwhakamahi ki te tohu i to koutou īmēra rite pāme.

Kia tino ki te whakamahara i te kaiwhakamahi e pā ana ki te aha e riro ia ia i tenei pukapuka.

Kia tino ki te tiki ia koe te tautuhi I te īmēra. I runga i te Russian te mākete he rota o ngā reta mai i te pouaka hōputu noreply, e kore e he e pai, e mauähara ana, me te kore e i te katoa te huatau.

Te aha ki te mahi ki te tonu koe te amuamu?

Amuamu e o te rua ngā momo:

ōkawa (a, no te te amuamu e pā ana ki te pāme e haere mai tika i te kaitango, ka tukua e te reira ki tō wāhitau mō te urupare)

– FBL-amuamu (a, no te te kaiwhiwhi o koutou īmēra tohu te reira rite pāme, te ISP whiwhi tenei pukapuka ki a koutou i te tohua wāhitau, kia taea e koe te wete e kaiwhakamahi i te rārangi).

I roto i rua wā, ko tētahi tikanga ko te pono: Complainants kia nekehia atu te TONU.

Ki te mea ko te raruraru ko te kore e kitea, haere hoki ki te whiti tuatahi o tēnei tuhinga, me te tirotiro i ano.

Самое главное — рассматривать все факторы доставки/недоставки комплексно. Путь во «Taumai» — это как путь к идеальному телу: одной диеты мало :) Если вы хотите добиться определённых показателей доставляемости и сделать их стабильными для своих рассылок, необходим системный подход, объединяющий все вышеперечисленные пункты, а также предполагающий постоянный мониторинг сводных отчётов и оптимизационные меры.

Ka haere tonu matou ki te whakaputa i to tatou tohutohu mō te te tuku te angitu pānui. Te tūmanako, ka tauturu i ēnei tohutohu e Koe te whakatinana i te mēra angitu.

Ko te kaupapa o te tuhinga i muri mai - i runga i whakahere Tautoko hangarau.